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Frito-Lay‘s Bold Move: Compostable Packaging Hits Coachella!



Frito-Lay and packaging experts Bryce Corporation have teamed up to introduce compostable packaging for iconic snacks – Lay’s, Cheetos, Doritos, Tostitos, and Ruffles. This revolutionary step was unveiled at the vibrant Coachella Music Festival of 2023.

Crafted from plant-based materials like cornstarch and sugarcane, this compostable packaging isn't just stylish; it's environmentally conscious too. Within a mere 180 days in a commercial composting facility, it transforms into natural elements.

John Meehan Jr., Product Development Manager at Bryce Corporation, spearheads the creation of functional packaging.
The goal? Easy recycling or composting without compromising the snacks' quality.

The initiative's essence? Sustainability and reducing environmental impact.

Melissa Sklar, the spokesperson for Frito-Lay, expressed her excitement about offering fans this compostable packaging at Coachella. It's a significant stride towards sustainability and aligns with Frito-Lay's ongoing efforts to minimize its ecological footprint.

Are you a snack brand owner?

It's time to take a cue from Frito-Lay's commendable leap towards eco-friendliness.

Reach out to BioPouches now to embark on your journey to greener packaging solutions.